As a company that provides a solution to solar companies, Scoop Solar’s success is directly tied to the success and growth of our clients. So we decided to dedicate this article to how best help our current and future clients ramp up their business through industry-leading sales and marketing efforts.
The number one question you need to ask yourself is “Who is my ideal customer?”: the answer to this question is what will determine your sales and marketing strategy. It is also recommended that you revisit (if not, challenge) this question every year or so to ensure that your business model is still aligned with your key customers and market segment.
Equally important is to ensure that EVERYONE in, and outside, your organization is on the same page when it comes to knowing who is your core customer.
For example, at Scoop, our ideal clients are forward thinking solar service providers located in North America, who handle either residential and/or commercial projects, with an annual revenue between $1-20 million, who are looking to optimize and automate their solar field operation processes.
Now that we know who your ideal customers are, the next challenge is ensuring they know who you are and what services you offer. Sounds easy enough? Think again.
In a recent blog, we highlighted just how fierce the competition is for solar services. So how do you stand out from the solar crowd? Here are the fundamentals to get you started:
As we had reported in a previous article, the failure rate of solar contracts is around 90%. Translation: 9 of your 10 existing proposals will not close! Crazy huh?
We help solar companies boost their batting average when it comes to closing solar contracts by doing more accurate and consistent pre-sales site visits. However, you also want to feed the top of your sales pipeline with as many warm prospects as possible. Here are a few way to grow your solar sales pipeline:
Two things we have learned from all our customers in the solar space is that a) The solar industry is still relatively new and disruptive in many people’s minds, and b) People buy from vendors they trust! So ease up on the hard sell and focus more on educating your potential customers.
Scoop® Solar is a unique solution that incorporates mobile and cloud technology to create an intuitive field-to-office experience for your increasingly decentralized, liquid workforce. By connecting your data and existing software with easy-to-build, easy-to-use WorkApps™, your team can access, input and sync data from a mobile phone or desktop, wherever they are