Community & Customer Marketing Lead
As we continue to expand, we are seeking a highly skilled and motivated Community & Customer Marketing Lead to drive key marketing initiatives. This is an exciting hands-on opportunity to join our dynamic team and advance your career in the fast-growing climate tech space while making a significant societal impact.
About the Opportunity
This role is at the heart of our customer experience strategy. You'll lead community development, advocate programs, and targeted marketing initiatives that help customers thrive with Scoop — and tell the world about it. Your work will help position Scoop as the category leader in AI-powered field service operations, both in the eyes of our customers and the market. This is an exciting opportunity where you’ll play a significant role in customer retention, community engagement, and product marketing. You’ll be working with Marketing, Product, Customer Success, and Sales teams on growth initiatives.
Responsibilities
Community Leadership & Engagement
- Build and manage a highly engaged online customer community from the ground up.
- Select and manage platforms such as Circle, Bettermode, or similar to house the community experience.
- Run dynamic community programming: events, workshops, AMAs, product showcases, success roundtables, and more.
- Cultivate relationships with superusers and customer champions to promote organic engagement and knowledge sharing.
- Translate product updates and features into engaging, well-designed content for customer audiences.
- Create newsletters, lifecycle campaigns, and customer marketing initiatives that drive adoption and product usage.
- Collaborate with Product and CS to spotlight customer wins, success stories, and testimonials.
- Ensure all customer-facing roles and key executives perceive Scoop as dynamic, modern, and market-leading.
- Design and manage a customer referral program that drives qualified leads and expands existing accounts.
- Identify advocates and facilitate co-marketing opportunities (reviews, case studies, guest content, etc.).
- Foster a brand experience that encourages customers to share their success and recommend Scoop.
- Own metrics for community health, engagement, retention, and referral program performance.
- Partner cross-functionally with Marketing, CS, Product, and Sales to align efforts with business growth goals.
- Track performance and continuously optimize programs for maximum impact and customer love.
Qualifications & Experience
Required Qualifications
- 6+ years of experience in B2B SaaS customer marketing, community management, or lifecycle marketing.
- Extensive hands-on experience building and managing customer communities in a SaaS environment.
- Expertise in community/CMS platforms like Circle, Bettermode, Higher Logic, or comparable tools.
- Proven success designing and running B2B SaaS referral programs that generate tangible results.
- Proven success in engaging customers to leave reviews across platforms such as Capterra or G2.
- Strong organizational skills — able to plan and execute multiple campaigns and community initiatives simultaneously.
- A natural communicator with strong writing and content formatting skills and a good sense of design (you don’t need to be a designer, but your visuals should look sharp and professional).
- Social, high-energy, and confident — you shine in presentations, events, and customer interviews.
- SaaS product savvy — you understand how to market to different user personas and communicate complex features simply.
- Experience working in field service or AI-driven software industries.
- Familiarity with product marketing principles and product-led growth models.
- Experience launching self-serve community portals or customer education hubs.
Join us in shaping the future of renewable energy technology.
Frequently Asked Questions About Scoop
Who is Scoop and what's our mission?
Scoop is on a mission to empower the renewable energy & electrification revolution by helping solar and renewable energy companies scale efficiently. Our no-code Central Operations Hub streamlines operations automates workflows, and integrates seamlessly with existing tools. Purpose-built for field operations teams, Scoop enables businesses to accelerate growth while maintaining operational efficiency & profitability.
What compensation and benefits are offered for this role?
- Competitive salary & on-target earnings (OTE).
- Fully remote work from a fixed home office.
- Health, dental, and vision insurance (Canada only)
- Health and wellness spending account.
- Professional development opportunities.
- Collaborative and innovative work environment.
Can you tell me about the company culture and work environment?
- Passionate entrepreneurial driven team with a clear mission.
- A work environment that values you individually and your contribution as a team member.
- The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables and business strategy.
- A culture and management style rooted in transparency, empathy, personal responsibility and team accountability.
- Space to be creative, experiment and innovate.
- Massive career growth and advancement opportunity as the team grows rapidly.
