Growth Marketing Manager - Remote
As we continue to expand, we are seeking a highly skilled and motivated Marketing Manager to lead and execute key marketing initiatives. This is an exciting hands-on opportunity to join our dynamic team and advance your career in the fast-growing climate tech space while making a significant societal impact.
About the Opportunity
As the Growth Marketing Manager, you bring expertise in B2B SaaS marketing. You will oversee key aspects of our marketing strategy, with a focus on demand generation, campaign execution, and the customer journey. Collaborating with cross-functional teams, you will execute innovative campaigns that drive engagement, generate qualified leads, and ensure alignment across our marketing efforts. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments, who thrives on innovation and collaboration.
Responsibilities
- Email Marketing
- Own and optimize nurture email workflows for new and existing Ideal Customer Profiles (ICPs), ensuring high engagement and conversion rates.
- Partner with the Outbound Cold Email Specialist to test, refine, and scale top-of-funnel lead generation campaigns.
- Continuously analyze and improve automated workflows, ensuring messaging stays relevant and delivers measurable impact.
- Customer Journey Marketing
- Design and execute multi-channel campaigns that enhance the customer journey, leveraging automation to engage and retain customers at every stage.
- Webinar Operations and Promotional Campaigns
- Manage the entire webinar process, from planning to execution, ensuring alignment with company goals and audience needs.
- Collaborate with customers and stakeholders to define impactful topics and create a detailed webinar brief.
- Manage the Customer Spotlight Webinar pipeline, ensuring a steady flow of featured customers.
- Multi-Touch Growth Campaigns
- Research and execute creative marketing initiatives (e.g., direct mail, unique outreach) to expand reach and drive engagement.
- Analyze performance data to optimize campaigns, improve efficiency, and scale high-impact initiatives.
- Brand and Community Engagement
- Oversee branded swag production and distribution to enhance brand visibility and employee pride.
- Lead the planning and execution of the annual customer holiday gift program, including sourcing thoughtful gifts and ensuring their timely delivery.
- Plan and manage internal and customer events to strengthen culture.
Qualifications & Experience
- A Bachelor’s degree or equivalent in Marketing, Media, or Business.
- 4-6 years of experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth companies.
- Expertise in executing email marketing campaigns, nurture campaigns, and workflow automation.
- A proven track record of managing and delivering impactful marketing initiatives that drive measurable results.
- Skilled at A/B testing, analyzing metrics, and optimizing campaigns to drive engagement and conversions.
- Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.
- Familiar with best practices for list segmentation and maintaining clean data hygiene (preferably in HubSpot).
- Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.
- Excellent written and verbal communication skills for crafting clear, compelling messages.
- Strong attention to detail in ensuring brand consistency across all marketing materials.
- Comfortable wearing multiple hats and adapting to shifting priorities in a startup setting.
- Bonus: Familiarity with the solar and renewable energy industry or a similar industrial field-oriented sector.
Join us in shaping the future of renewable energy technology.
Frequently Asked Questions About Scoop
Who is Scoop and what's our mission?
Scoop is on a mission to empower the renewable energy & electrification revolution by helping solar and renewable energy companies scale efficiently. Our no-code Central Operations Hub streamlines operations automates workflows, and integrates seamlessly with existing tools. Purpose-built for field operations teams, Scoop enables businesses to accelerate growth while maintaining operational efficiency & profitability.
What compensation and benefits are offered for this role?
- Competitive salary & on-target earnings (OTE).
- Fully remote work from a fixed home office.
- Health, dental, and vision insurance (Canada only)
- Health and wellness spending account.
- Professional development opportunities.
- Collaborative and innovative work environment.
Can you tell me about the company culture and work environment?
- Passionate entrepreneurial driven team with a clear mission.
- A work environment that values you individually and your contribution as a team member.
- The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables and business strategy.
- A culture and management style rooted in transparency, empathy, personal responsibility and team accountability.
- Space to be creative, experiment and innovate.
- Massive career growth and advancement opportunity as the team grows rapidly.
